By Nina Wong
SANTA ROSA CITY, Laguna — A wave of color, music, and colorful pride filled SM City Santa Rosa as the mall hosted its biggest and brightest celebration of the LGBTQIA+ community to date — Pride Pheerayde 2025.
The event, held in celebration of Pride Month, marked a historic first among SM malls in Laguna, and drew an overwhelming show of support from the community, local leaders, and partner organizations.
With the theme “Celebrate Pride Love,” the event turned the mall amphitheater was transformed into a hub of celebration and entertainment.
Attendees were treated to a dynamic lineup of performances by talented drag queens, youth advocates, artists, and allies—bringing color, creativity, and courage to every corner of the celebration.
Among the notable guests who showed their support were Santa Rosa Vice Mayor Arnold B. Arcillas and City Tourism Officer Ms. Gina Bonifacio-Madin.
The event also welcomed members of the media, call center communities, LGBTQIA+ advocates, Laguna-based community partners, and mallgoers — all of whom joined the festivities with energy, warmth, and a shared spirit of pride.
Pride Pheerayde 2025 was indeed a groundbreaking celebration of inclusion and love.
SM Supermalls continues its nationwide commitment to diversity, equity, and inclusion — reminding us all that Pride is not just a one-day celebration, but a daily movement to create safe, welcoming spaces where everyone belongs.
